Retail is evolving, transforming shopping into an immersive experience. In this context, accessories play a vital role in enhancing retailtainment strategies. Many retailers show how the integration of playful and storytelling elements through accessory products and thematic in-store displays helps create a more engaging shopping experience. For instance, Miniso uses licensing to create a world where water bottles, fashion accessories, and personal care items coexist with plush toys, encouraging impulse purchases. Primark, on the other hand, features dedicated store-in-store themes or characters, offering a cohesive and engaging shopping experience often tied to seasonal events like Halloween, Christmas, or new film releases. Clothing, pajamas, accessories, and toys are linked by a common theme that creates a sense of belonging and encourages the desire to buy. In the luxury world, the Chupa Chups x Fendi capsule collection exemplifies how a well-positioned accessory can transcend its practical function, becoming a cult item that elevates a brand’s perceived value and attracts a diverse audience. For this reason, Sabor is expanding its offerings with a focus on accessories such as bags, backpacks, hats, and travel items.
The goal is to provide customers with tools to strengthen brand identity and create emotional connections, through displays coordinated with apparel, where t-shirts and hoodies are paired with accessories rich in narrative and fashion content.
In clothing stores, accessories amplify the engagement process, becoming a means of self-expression and loyalty. Additionally, they expand the retailer’s product offering to include less “core” categories and increase the average purchase.
Sabor views accessories not just as complements but as essential elements that complete the retail experience, encouraging multiple purchases and offering a fuller and more rewarding shopping experience for both children and adult segments.
