Notable among these is the Fendi x FRGMT x Pokémon partnership, which celebrates the Year of the Dragon by reinterpreting characters such as Dragonite and Dratini on iconic Fendi bags, including the Peekaboo and Baguette.
The year 2025 will present important opportunities to launch new collections. In June, the long-awaited How to Train Your Dragon live-action film, based on the famous DreamWorks animated movie, will be released. Dragons, already the protagonists of capsule collections for Chinese New Year 2024, the Year of the Dragon, represent an inexhaustible source of inspiration for fashion, combining tradition and modernity.
In July 2025, Jurassic World 4, with Steven Spielberg as executive producer, will debut. The Jurassic Park franchise continues to influence fashion, as evidenced by collaborations with prestigious brands such as GCDS, which created a capsule collection blending fashion and pop culture. More accessible brands such as Primark and H&M have also tapped into the appeal of dinosaurs, launching collections with fun prints and film-inspired looks. At Brand Licensing Europe 2024, Sabor presented an exclusive collection dedicated to dragons. These timeless creatures are reinterpreted through unique garments that draw inspiration from both cinematic imagery and the mythical and symbolic energy they represent. The collection explores modern silhouettes and ancient legends, merging the allure of the past with the spirit of contemporary fashion. The result is a collection that fuses mythology and adventure, offering a perfect balance between creativity and entertainment.