Fashion inspired by the world of motor racing is gaining popularity in 2024. Celebrities and designers are embracing this trend, integrating racing elements into their collections, creating a bridge between fashion and the world of racing. The racing trend is evident not only on runways but also by looking at successful collaborations between fashion brands and automotive icons. Among these, Formula 1- inspired fashion is emblematic, with designers incorporating elements such as racing suits and jackets into their collections. Many celebrities are embracing this style, one of all the renowned rapper A$AP Rocky, who, as the creative director of Puma and Formula 1 partnership, has been committed to reinterpret streetwear in the automotive industry, once a highly traditional and conservative environment. A testament to this concept is the collaboration between Moncler and Mercedes-Benz. This racing trend is distinguished by a new openess and desire to explore different sectors, and in particular fashion. Speaking of iconic brands, it’s worth mentioning Ford GT and Mustang. Ford GT, with its history in endurance racing, and Mustang, a symbol of American speed and power, are becoming sources of inspiration for fashion collections, that celebrate the heritage and innovation of these legendary vehicles. With Sabor in frontline, and as already seen in recent collections from Pull&Bear and Zara and in the Adult and Kids sectors (and as other fashion retailers are expected to follow), this lifestyle trend is showing signs of growth, offering collections that will feature energetic prints and badges, typical of the racing world!