The Disney/Pixar cinematic phenomenon of the moment, Inside Out 2, is a global success, affirming itself as the highest-grossing animated film in Italy. It has already broken all audience records, also in the publishing field, presenting a significant opportunity for licensing of all targets.
For the Italian release of the movie, Disney chose the colourful Venetian island of Burano, making magically appear on the walls of the houses, the silhouettes of the new protagonist emotions. But how did this movie achieve such great results? Probably because it is not simply a movie, but a genuine journey into the depths of human emotions. One of the keys to the film’s success is the ability to address contemporary issues such as mental health, a sensitive topic for the younger Gen Z and also for the Millennial audience, with a touch of lightness and colour.
Inside Out 2 succeeded in creating an engaging visual experience for both children and adults, thanks to its ability of speaking to an audience of different generations, thus making it a true cultural phenomenon. Just as the release of the first film led to successful collaborations with major fashion brands like Zara, this second film promises valuable fashion collaborations inspired by Pixar’s cinematic masterpiece.
Sabor cannot wait to dive into the world of Inside Out 2’s emotions and capture their magic through new colourful prints.