Japanese culture is currently experiencing an increasing popularity worldwide, influencing fashion, food, art, and entertainment. Sanrio and the Kawaii fashion trend with Kuromi are taking over the fashion world with successful collaborations with leading European and Asian fast-fashion retailers, with plush toys ranking among the best sellers at Miniso. Also, Cinnamoroll, another beloved Sanrio character, is gaining popularity with a recent capsule collection launched by Zara. The strength of this trend has also prompted American brands like Warner Bros and Disney to release Kawaii and manga style guides. Ramen, featured also in the famous manga Naruto, is among Italians’ favourite foods, overcoming even sushi in popularity. When talking about lifestyle food, it’s worth mentioning that Sabor, thanks to Kikkoman brand, is able to recreate original and fun graphics on t-shirts and hoodies for adults, drawing inspiration exactly from Japanese street food. The hoodie worn by Angelina Mango, during the Sanremo festival, that she ended up winning, did not go unnoticed becoming a true testament to the brand’s appeal to Gen Z. But Japanese Lifestyle it’s not just about food, Hokusai’s art has always influenced trends, especially through his famous artwork “The Great Wave” featured in various collaborations with major fashion brands. Witnesses of the extraordinary success of Japanese art also in Italy are two upcoming immersive exhibitions in Milan inspired by Japan and full expression of the Japanese art movement Ukiyoe: term used to describe prints that celebrate everyday life and the spectacle of nature. Sabor pays homage to this tradition by blending ideograms with floral patterns and oriental landscapes, perfect for a sophisticated yet accessible look for SS 2025. In this scenario, we remember the celebration of the 25th anniversary of One Piece, for which Sabor holds license for Toei’s anime and Netflix’s live-action. Furthermore, Sabor holds license also for another Toei’s success: Dragon Ball. The long queues to enter the newly opened One Piece temporary store in Milan are a testament to the success of the Japanese world. Lastly, let’s not forget about the Japanese Pokemon and Sonic, originated from the videogame world but extending their franchises into a variety of sectors of entertainment, from toys to publishing, covering all consumer categories. Sabor, therefore, manages to satisfy a wide range of consumer and retailer targets with a unique offer, among the best Japanese brands.