The plush toy Lotso, famous for its irresistible strawberry scent, launched by Disney Pixar in Toy Story, is experiencing a tremendous success in Asia. It is now alongside Stitch and Hello Kitty, which have already gained popularity in Europe. A noteworthy example to highlight this concept is the collaboration between Disney and Singaporean brand Charles & Keith, which has reimagined Lotso in a collection of shoes and bags, with details inspired by the character’s pink fur. This adorable teddy bear is also making appearances in fast fashion and toy stores across Europe, bringing a wave of sweetness and nostalgia associated with the 90s. Its charismatic design and the unique scent that remains in the collective imagination transforms this teddy bear in an absolute must-have for cutecore enthusiasts, a trend that celebrates the sweet and playful aesthetic, inspired by Japanese culture. Lotso’s success demonstrates the growing attraction to pink, a colour once again dominating worldwide closets, thanks to Barbie’s success. This trend is further confirmed by the return of pink on runways of SS 2024, where glamour and tenderness are combined in a perfect mix. Will it be the new phenomenon of 2025 for girl and young adult target? One thing is sure, the future seems to be brighter than ever for Lotso!