Sabor will participate at the Milano Licensing Day on September 12th at the Nhow Hotel in Milan.
Sabor will be present at the event with a dedicated stand and will take part in the “Meet The Unexpected” talk session. This conversation will feature Giorgio Borzino, CEO of Sabor, alongside Universal Music/Bravado. The talk will focus on the role of brand storytelling in supporting the growth of collaborations.
In a landscape where luxury brands and beyond are constantly seeking new cultural references to enrich their brand values, entertainment focuses on pop themes that attract Millennials with high purchasing power and Gen Zers seeking compelling narratives. Universal Music/Bravado will provide valuable insights from their experience with icons like the Rolling Stones and Black Pink, while Giorgio Borzino will describe Sabor’s expertise in collaborations with various Italian and international clothing chains.
The Milano Licensing Day will be an opportunity to meet and discuss the latest trends in licensing and discover how brand storytelling can influence and enrich collaborations, bringing authenticity and innovation to the market. We look forward to seeing you there!