People born between 1977 and 1995 are inspiring new trends in girl and women’s licensing. Icons from those years have lately appeared in retailers’ showcases. This recent trend is captivating all social media platforms, influencing not only people who personally experienced those years, but also the young Gen Z target.
The Millennials generation represents for Gen Z, an era of simplicity and comfort lifestyle, allowing also younger targets to experience and appreciate the “iconic vibes”, typical of those years. In this context, emblematic films and TV series like High School Musical, Clueless, and Mean Girls are making their way back. High School Musical, with its youthful spirit and memorable songs, continues to be a source of inspiration, while Clueless, with its preppy style and vibrant colours, remains a symbol of carefree elegance. Mean Girls, with its incomparable high school dramas, has not only defined an era but also the present, thanks to a reboot released in January 2024, testament of a timeless relevance. This trend is also reflected with the return of dolls that have marked the “post-Barbie era”. Winx, with their magic and unique style, continue to enchant new generations. Bratz, famous for their bold expressions and cutting-edge looks, are experiencing a new era of popularity, culminated in a collection of t-shirts and caps in collaboration with Zara. Even Polly Pocket, with its portable micro-worlds, is anticipating a grand return. Collaborations with iconic ’90s films and TV series, such as Clueless and Mean Girls, are emblematic of a golden era and and constitute the perfect choice for prints and fashion collections. Sabor is keen to seize this new opportunity, by creating original prints and total looks that pay homage to the Millenials’ era, reviving them as true icons of pop culture.