Sabor knows that Pokémon are one of the most beloved characters of all time and has generated a real mania among fans and beyond.
More than 25 years after the release of the original video game, several generations have grown under the watchful eyes of Pikachu and his friends and the franchise itself has expanded, including anime, merchandising, collectible card games and Hollywood blockbusters. A path of global scale that has allowed the Pokémon brand to evolve over time, demonstrating adaptability and innovation, developing a positioning more towards lifestyle than vertical gaming, as it was in the beginning.
In addition to being one of the most popular and successful entertainment phenomena in the world, Pokémon has also become a fashion icon. Through a playful approach the cute Pokémon have been reinterpreted by several brands including, in luxury, Balmain, Tiffany and Fendi. One thing is certain: with these collaborations, the stakes have just become higher for every Pokémon collector!
With this license in its portfolio, Sabor guarantees its customers to keep up with the times and keep on trending.