For over 70 years, the lovable Peanuts beagle has continued to win the hearts of millions of fans, not only through comic strips and TV shows, but also in the worlds of fashion, design, and merchandising. Snoopy is a character that has transcended generations, becoming a true global icon.
Recently, Snoopy has taken center stage with an exclusive exhibition in Paris that celebrates his impact on style and pop culture. The exhibition, Stile Snoopy, hosted in the charming Marais district, features a series of outfits created by world-renowned designers who reinterpret the Peanuts universe through a fashion lens. Among the brands involved are iconic names such as Chanel, Dolce & Gabbana, Vivienne Westwood, and Loewe, each of which has crafted unique collections to honor him. This event confirms that the world’s most famous beagle has not only stood the test of time but has also evolved with new trends, all while maintaining his charm and cultural relevance.
In this context of cultural and fashion revival, Sabor, official licensee of Peanuts, embraces Snoopy’s potential with a lifestyle-oriented approach. The brand offers fashion pieces designed for a wide-ranging audience-from kids to adults, from men to women-able to appreciate both the emotional and stylistic value of the brand.
Sabor sees Snoopy as a fashion icon, proving that licensing, when driven by a creative and strategic vision, can become a powerful tool for cultural connection.
