The storytelling, of many licensed products inspired by iconic characters, is able to provide innovative and creative summer collections, also for adults. Who better than SpongeBob to represent the joy and colours of summer? The renowned character has inspired several fashion collaborations: GCDS launched a vibrant and colourful capsule collection, meanwhile Crocs seized the opportunity to customise some of their pieces with the marvellous yellow character. Also the cinematic world influences summer fashion. The film “Jaws” inspired collections that evoke the adrenaline feeling generated by its cult predator, with collaborations such as Yamamay, featuring T-shirts and swimsuits and Calvin Klein. However, summer means also fun and relax, and many are the characters that perfectly embody this spirit, such as: The Simpsons, Peanuts, and Disney characters. Thanks to the iconic brand Saint Barth, these fun characters have been brought to life in “summer versions” through cheerful and summery prints. Among them, Stitch stands out as one of the best sellers, adding a tropical touch with its Hawaiian look. The new collections of SS 24 also draw inspiration from art and music, with masterpieces such as Hokusai’s “The Great Wave” or the Beatles’ psychedelic journey with “Yellow Submarine”, generating a true explosion of colours. Sabor’s licensing thus brings a strong sense of authenticity, communicating the fun and colourful spirit of summer, also through swimwear.