Body positivity and self-love trends are always more and more diffused on social media, promoting a message of self-acceptance and the celebration of our imperfections and uniqueness.
These themes, seem to be particularly significant especially for the young Gen Z target. Related to this topic, a recent trend has emerged: the Enclose trend; a movement that sees the body as a mean of self-expression, where acceptance, self-love, and celebration of diversity and inclusivity are fundamental pillars. Distinctive elements of this trend are the unisex models, the stretchy and comfortable fabrics that adapt to every shape, highlighting the natural beauty of the human body. Various brands have embraced the concept of inclusivity and diversity, becoming a source of inspiration. One of all Barbie, that with the release of the latest film, has embraced the evolution of diversity, offering a new vision of femininity, stereotype-free. Keith Haring, with his art against discrimination, has deeply influenced the fashion world, representing artistically the concepts of identity and diversity.
Lastly, the character of Wednesday Addams, perfectly embodies the inner strength and the ability to defy social conventions, accepting herself in all the different shades of her being, even the darkest and most painful ones.
As highlighted by the diversity of the characters mentioned, self-love, mutual love, inclusion and diversity can be celebrated in many different ways. While the world has just celebrated the importance of these themes with the Gay Pride event, fashion, through licensing, can also become a promoter of an inclusive culture, by amplifying the core themes of the Enclose trend.