Get ready to relive the nightmare! 2025 will mark the debut of Welcome to Derry, a new series exploring the origins of Pennywise and the cursed town of Derry, based on Stephen King’s novel. The series promises to delve into the dark roots of one of horror cinema’s most iconic characters, adding new layers to his story. Pennywise, the malevolent clown, has become a universal symbol of fear and has inspired numerous collaborations in the fashion world. Vans, for instance, released shoes and sweatshirts featuring the film’s aesthetics and symbols, which have become must-haves for horror and streetwear enthusiasts alike. Sabor is embracing this trend for 2025, recognising Pennywise as a perfect fit for a Halloween-themed collection. The iconic clown, the red balloon, and the child in the yellow raincoat return to the spotlight, offering ideal elements for a product line that combines cinematic terror with contemporary, iconic style. But that’s not all! Welcome to Derry, set in the 1960s, will provide fresh creative inspiration with its depiction of Derry: vintage cars, old-school cinemas, road signs, and neon lights, all forming an ideal backdrop to reimagine Pennywise in a new light. The series will also uncover the stories of Derry’s families, shedding light on why their children became victims of the malevolent clown.
IT’S TIME TO GO BACK TO WHERE IT ALL BEGAN