Fashion has always been attuned to emerging cultural trends, and one theme gaining increasing prominence in recent collections and fashion shows is the ecological transition. It has now become essential for brands to offer collections inspired by natural elements or made with sustainable materials such as organic or recycled cotton.
This new trend, Transition, reflects the shift towards eco-conscious and environmentally friendly design, with quality and innovation at its core. When combined with licensing, it becomes an effective and mainstream way to reinforce these concepts. The collections are characterised by natural palettes and developed through three main colour inspirations or fabric treatments: Earth, Sky, and Water. These range from beiges and warm browns to greens and blues that evoke water. In terms of graphics, these inspirations can be expressed through art recalling nature or slogans, alongside characters such as Snoopy or brands linked to exploration and nature.
Each proposal must be tailored to its target audience, but with licensing, everything becomes POP, and therefore instantly recognisable. Examples from high fashion include North Face x Gucci or Stella McCartney with Disney’s Fantasia. Fast fashion has also embraced this trend, using images of artists depicting natural environments (such as Zara with the Impressionists) or streetwear-inspired messages (such as Keith Haring’s works), or employing the smiley, where the smiley face becomes a flower representing positivity. There are numerous ways to promote this trend; the brands in Sabor’s portfolio draw inspiration from iconic characters in various forms and colours influenced by the elements of the Earth, positioning themselves as ambassadors of this new awareness.