Wednesday is Back: The Dark Aesthetic Setting Trends
The return of Wednesday expected in the winter of 2025 is official, once again brought to life by the talent of Tim Burton! This is a golden opportunity for retailers, who in November 2022 failed to fully capitalize on the massive success of the first season.
The success of this second season is practically guaranteed:
- Global Recognition: The Wednesday brand has become a worldwide phenomenon with a solid fan base.
- Feverish Anticipation: The wait for the second season has amplified fans’ desire to reimmerse themselves in her dark and rebellious universe.
- Netflix’s Track Record: The platform has proven its ability to create unique audience engagement.
- Perfect Timing: A release in the autumn-winter is ideal for this type of content, considering the proximity to the Halloween period.
Wednesday is much more than just a character; she is a trendsetter, a cultural icon influencing both fashion and lifestyle. From casual gothic to refined elegance, she has revived dark style and the Dark Academia aesthetic of Nevermore, inspiring both runways and street style.
Brands Leading the Way
Many prestigious brands, such as Prada, Tod’s, and Comme des Garçons, have embraced this trend. Other iconic brands, like Dr. Martens and Crocs in footwear, as well as Hot Topic and Killstar in fashion, have launched exclusive collaborations, bringing Wednesday’s aesthetic into everyday life.
Beyond Fashion
Wednesday‘s influence extends far beyond fashion – it reaches art, music, and social media. On Instagram and TikTok, the hashtag #WednesdayCore has evolved into a true visual movement, inspiring artists, musicians, and content creators.
As the official licensee, Sabor has invested in the Wednesday phenomenon with new collections.
Wednesday is a muse for a generation that seeks to stand out through an authentic and unconventional style.
Her impact on pop culture and fashion is undeniable, and we are confident that she will continue to set the trends!
