The future of product development belongs to those who can tell stories, not just those who sell products. For us at Sabor, offering customers the best products means conveying the storytelling of a brand and its vision of the world. Our collections are designed to engage, excite fans, and evoke authentic emotions. Looking ahead to 2025, Sabor has identified storytelling as a key trend in licensing. This vision led to our participation in two major events: the Milano Licensing Day and Brand Licensing Europe 2024, where we presented our ideas through our stands. These meetings allowed us to share our vision with key players in the European industry. It was a great opportunity to showcase our insights to fashion retailers and brand owners, as well as explore new possibilities for collaboration in these dynamic markets. Today, more than ever, telling engaging and authentic stories is key to standing out in the market and building lasting connections with consumers. The future belongs to those who know how to create emotions, not solely for promoting products. Sabor looks to the future, where the ability to intertwine storytelling and innovation will become increasingly crucial for all companies that aspire to remain competitive and relevant in an ever-changing world.